Target Audience Research - Survey Results

  

From the results shown here, we can see that the ages most popular is 15-18 this works well because this age range is what we would like our target audience.

From this question we can see that the results from our survey match out target audience. Our highest result was the age range of 15-18 year olds, this tells us the main age range our film should target. I feel this will be good because we are in this age range and so are our actors. We also got two equal results from 14 and under and 26-35, this tells us that we could perhaps consider making our film attract a younger market as well as a slightly older market too.

    

From these results we can see what people like the most about romance genres. This will help us decide the main elements to feature throughout our film. It also gives us a rough idea of what elements should be featured more than others. For example the most popular result was relationships, therefore our trailer should feature this quite a lot throughout. Heartbreak has a larger result than happiness, this means that our trailer could include more heartbreak scenes than happy scenes. This question has really helped us as it has provided us with results that we can use throughout the trailer. 

Overall using the evidence from the charts we have decided that our target audience will be 15-18 year old girls. We will target them by having an attractive male lead and including real life issues like The Fault In our Stars, which is a really popular film of a girl suffering with cancer.