West Coast Productions: Task 4: Target Audience Research

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1. Which of the four quadrant(s) would your film appeal to?
There are different quadrants that films can fall under, these are:
Older males (>25) Older females (>25) Younger males (<25) Younger females (<25)

We definitely think that our film would appeal mostly to the quadrant of younger females (<25). This is because of the genre and the type of trailer we are planning to make. Due to wanting to make a drama and romance trailer we think that females would be more drawn to this. This is because it will be more of a feminine and emotional film which stereotypically young females enjoy watching. Our main character will be a teenage girl, this also links to our chosen quadrant of younger females because they may be more interested in the film as they can relate to her. Seeing as our trailer will be based on how the young girl is suffering with the fact she has cancer it might be too much of a sad subject for really young females to watch, so our trailer will be aimed at older teenagers and young adults.

2. What is the target audience for the films you looked at when looking at Influences?

The Fault in Our Stars The fault in our stars would appeal to a certain demographic. The ages that this film would appeal to would be younger females. This is because girls stereotypically enjoy romance films because they are more feminine. We got this chart from IMBD and it shows the ratings that the different ages of people gave the film. From the chart we can see that we were right in thinking that this film appeals to younger teenage girls the most. However we were quite surprised at how many men rated the film. The age of men that most liked the film were also young teenagers under 18. This has made us think that we should try and make our trailer appeal to teenage boys as well as girls.

The Notebook

The Notebook will most likely appeal for younger females. We feel this because it is a very emotional film that will touch females more so than men due to the romance. From the chart we can see that the highest rating was females under 18, this is the age range that we thought it would be. We were also intrigued at the fact that quite a lot of older females enjoyed the film too. We though it would most appeal to teenage girls but from the chart we can see that the film had high ratings from females aged 30-44 and females aged 45+. Also the most amount of votes came from men and woman aged 18-29, again this has made us feel that our trailer should appeal to both gender of younger adults.

Now is Good

Now is Good will also be suited to the target market of younger females. This is again due the romance genre and could also be that this film is set from a teenage girls point of view. The chart shows the highest rating for females under 18. This is the age range that we thought this film would appeal to the most.The rating for males under 18 was also quite high as well.This had made us think about trying to make our trailer appeal to young boys as well as young girls.This would help our viewings by appealing to a wider range of teenagers.

3. Are there any other audience groups that your film may appeal to?